
Agile Retail Team
Our people
It's no secret; our people are our strongest asset.
We are proud to boast an experienced, passionate team of highly qualified individuals, each of whom is an expert in their field. Our team have worked with and for some of the biggest and best retail brands, and we bring that collective experience to bear with each of our partners.

CEO
Marcus Fox
Marcus is the CEO at Agile Retail and has led our business for the last 7 years. Marcus has direct strategic experience in leading the development and execution of innovation and new market-led retail entrance for some of the world’s biggest businesses. Before leading our business, Marcus led stores, regions and online operations for Sainsbury's and Morrisons for 15 years, responsible for CAPEX budgets of £70m and areas delivering £500m of annual sales.

Managing Director USA
Simon Blunt
Simon is the Managing Director of our business in the USA and oversees business operations in that market, including direct partnership with our US customers. Prior to joining Agile Retail, Simon was the Head of Retail at Samsung, leading the brand’s retail function in the UK. Simon also has deep knowledge of our retail experimentation work, building programmes in retail to ensure ventures have the best chance of succeeding.

Managing Director UK & Europe
Richard Palmer
Richard is the Managing Director for our business in the UK and Europe and oversees business operations in these markets, including direct partnership with our UK/EU customers. A strategist by background, for 20 years prior to joining the business, Richard has shaped and led strategic innovation and retail practices for global agencies and consultancies, working with leading brands to explore adjacent value pools and compound their advantage.

Senior Project Operations Director
Tamara Pfaunmann
Tamara leads business operations for our retail stores and experimentation programmes, ensuring that retail projects and programmes are delivered with excellence. Tamara has extensive EMEA and Americas experience, having led projects across Germany, Singapore and the Americas. Tamara has previously led change programmes for brands including Accor and IHG in multiple countries.

Creative & Build Director
Owen Arundell
Owen is the Creative & Build Director at Agile Retail and is responsible for the design, build and execution of all of our retail environments. In addition, Owen leads our property function, supporting with location searches, site and area analytics, and property completions. Prior to working at Agile Retail, Owen spent 10 years leading creative functions in fashion and luxury brands, including Links of London and TM Lewin.

People Services Director USA
Diana Baker
Diana leads our people operations in the USA and shapes the talent, culture, and staffing strategy that underpins our growth. Diana brings extensive experience in recruiting leadership, operations and organisational growth, with a strong focus on building high-performing teams and elevating the employee experience. She works closely with our leadership group to champion a supportive and high-performance culture, ensuring the business has the talent infrastructure required to scale effectively.

Commercial Director
Dana Pickering
Dana leads our commercial team at Agile Retail and is responsible for ensuring that both our business finances and trading are robust, but also our commercially focused work with our customers. Dana and his team monitor the commercial success of our Agile Retail stores, in particular with regard to trading performance and new ventures projects. Prior to joining Agile Retail, Dana was Finance Director for a number of retail and creative industries businesses, including time at Snowzone and Grey, a WPP company.

Business Strategy Director
Henry Fogden
Henry leads our strategic projects function at Agile Retail, driving growth through data-led insight, systems innovation and the development of robust cross-functional ways of working. He is responsible for managing key partnerships and introducing solutions that enhance both customer experience and our overall capability as a business. Prior to joining Agile Retail, Henry led Retail Operations at Gymshark, overseeing Retail Operations and New Store Openings. His wider career spans roles at Microsoft, Apple, and Victoria’s Secret, where he focused on operational excellence and delivering large-scale business transformation across global retail environments.

Senior Operations Director
Olivier Van Den Putte
Olivier leads our Operations function including property and facilities management, health and safety and legal compliance, consumer engagement, compliance, stock and logistics. He also manages our Insights & Reporting teams. Olivier is responsible for ensuring our Agile Retail stores operate safely and legally, as well as provide meaningful data and insights to customers. Prior to working with Agile Retail, Olivier spent 15 years leading operations functions at fashion retailers including Ted Baker, DAX, and Religion.

Staffing Director
Sarah Mcvey
Sarah is responsible for ensuring our retail and field teams exceed our customer targets and works closely with our customers to implement the right strategy to grow their business and with our internal people, operations & finance teams to ensure we are delivering to our customers. With over 20 years' client services experience in retail marketing and experiential & traditional field marketing Sarah has a wealth of experience in executing sales & marketing campaigns, managing budgets and providing valuable insight to customers. In previous roles she ran field teams for United Biscuits, Storck and General Mills, as well as running a small country restaurant/pub in the Cotswolds.

Stores Director
Magda Wisniewska
Magda is our Stores Director, overseeing people leadership, operational standards and commercial performance across multiple Agile Retail locations. She is deeply focused on building strong store cultures, developing high-performing teams and ensuring exceptional execution. Magda also supports new store launches, working with teams to ensure recruitment, onboarding and store setup are executed smoothly. Prior to joining Agile Retail, she spent over 18 years as a multi-site leader in premium retail, specialising in team development and operational excellence.

Senior Customer Director
Nick Rose
Nick leads our account teams & customer relationships, ensuring that everything we do is in the interest of driving long-term strategy, innovation & thought leadership, and growth for our partners. Prior to joining Agile Retail, Nick spent 11 years in field sales & marketing, leading consumer engagement & growth for some of the world's biggest FMCG brands across grocery, convenience & B2B sectors.

Staffing Operations Director
Lee Strickland
Lee oversees recruitment, onboarding, and training processes for our partners across both our retail and promotional channels, including digital innovation and automation, while also fostering the growth of our talent pool with top-tier candidates on a national scale. Additionally, Lee is responsible for crafting and implementing tailored 'people' strategies for new customers, ensuring that our staffing solutions seamlessly integrate with their company culture, remain cost-effective, and deliver a measurable return on investment.

Senior Director Field Sales USA
Jonathan Anderson
Jonathan leads our U.S. Field Sales team, ensuring operational excellence across all field initiatives. He is accountable for building high-performing teams and optimising strategies that enable our teams to succeed. In addition to his leadership in sales and operations, Jonathan oversees key account relationships with our strategic partners, fostering long-term collaboration and growth. With over a decade of experience in regulated consumer goods, Jonathan brings a proven track record of performance and leadership. Prior to his current role, he spent 10 years with British American Tobacco, where he led teams across multiple markets and managed a $100 million business portfolio.
Agile Retail Advisors
Strategic Advisors
In addition to our core team, our Agile Retail proposition is supported and developed by an unparalleled network of experienced industry experts – from seasoned executives to innovation experts, our strategic advisors champion the benefits of agile retailing for brands, and can lend their collective expertise to your business to ensure we succeed.

Paul Ephremsen
Paul was a co-founder of our Group company iD, the UK's leading experiential marketing specialists back in 1994. He has been at the forefront of the growth of the brand experience industry. Paul now performs an advisory role, and was heavily involved in the evolution of iD’s new Agile Retail service.
An entrepreneur at heart, Paul has also founded a number of successful retail and media businesses, and was co-founder of Worth Capital – a business that runs competitions to unearth smart entrepreneurs with bright ideas, often in the retail space.

