Thank you for visiting the iD website.
It is our general policy not to share your details with third parties for their direct marketing purposes without your consent.
Important information and who we are
Purpose of this privacy notice:
This privacy notice aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide through this website when you request us to contact you.
This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
iD is the controller and responsible for your personal data collected through this website.
Changes to the privacy notice and your duty to inform us of changes
This version was last updated on 21st May 2018.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
This website may include links to third-party websites, plug-ins and applications (such as social media platforms). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
The data we collect about you:
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you through this website which we have grouped together follows:
Identity Data includes first name, last name, username or similar identifier and a brief description of your requirement.
Contact Data includes address, e-mail address and telephone numbers.
Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Usage Data includes information about how you use our website.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you.
How is your personal data collected?
The information about you we may collect, hold and process is set out below:
• Name and Job Title
• Business / Company Name
• Contact information including postal address, email address and telephone number
Where we collect this data from:
♣ Contact Us – Email – If you email us through the “Contact Us” link on this site, we may ask you for information such as your name and email address, so we can respond to your questions, queries and comments. You may choose to provide additional information as well.
♣ Contact Us – Phone
♣ Contact Us – Post
♣ Telephone Conversation – inbound/outbound
♣ Face to Face conversation – at networking events/trade shows, taking receipt of business cards
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping
- We may use the information to improve our products and services
- We may periodically send promotional marketing emails about new products, services or other information which we think you may find interesting using the email address which you have provided.
You can ask us to stop sending you marketing messages by contacting us at any time.
Opting out of receiving these marketing messages will not apply to personal data provided to us as a result of a contract for services that you have with us.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We do not transfer your personal data outside the European Economic Area (EEA).
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agency or temporary workers, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have also put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
How long will you use my personal data for?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Details of retention periods for different aspects of your personal data are available on request by contacting us.
Your legal rights
You have rights under data protection laws in relation to your personal data (as set out in more detail below), including the right to:
Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
Right to withdraw consent.
If you wish to exercise any of the rights set out above, please contact us.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
This website is owned and operated by The Marketing Arena Services Company Ltd trading as iD
We are registered in England under registration number 2845031, VAT registration number 629370329, and our registered office is at:
410 Highgate Studios
53-79 Highgate Road
Our principal place of business is at
410 Highgate Studios
53-79 Highgate Road
You can contact us:
(a) by post, to the postal address given above;
(b) by telephone, on 0207 428 1444; or
(c) by email, using
2.1 This document was created using a template from SEQ Legal (https://seqlegal.com).
3.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
3.2 Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
3.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
3.4 Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.
4.1 We use only persistent cookies
4.2 The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:(a) We use _ga to distinguish users. Exp 2 years
b) We use _gid to distinguish users. Exp 24 hours.
c) We use _gat to throttle request rate
d) AMP_TOKEN. This contains a token that can be used to retrieve a client ID form AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
e) _gac_<property-id> This contains campaign related information for the user. If you have linked your Google Analytics and
AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out.
5.1 We use Google Analytics to analyse the use of our website.
5.2 Our analytics service provider generates statistical and other information about website use by means of cookies.
5.3 The analytics cookies used by our website have the following names: [_ga, _gat, _gid].
5.4 The information generated relating to our website is used to create reports about the use of our website.
Third party cookies
6.1 Our website also uses third party cookies.
6.3 Details of the third party cookies used by our website are set out below:
(a) We use _ga to distinguish users. Exp 2 years.
7.1 Most browsers allow you to refuse to accept cookies; for example:
(a) in Firefox (version 51) you can block all cookies by clicking "Tools", "Options", "Privacy", selecting "Use custom settings for history" from the drop-down menu, and unticking "Accept cookies from sites"; and
(b) in Chrome (version 55), you can block all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Content settings", and then selecting "Block sites from setting any data" under the "Cookies" heading.
7.2 Blocking all cookies will have a negative impact upon the usability of many websites.
7.3 If you block cookies, you will not be able to use all the features on our website.
8.1 You can delete cookies already stored on your computer; for example:
(a) in Firefox (version 51), you can delete cookies by clicking "Tools", "Options" and "Privacy", then selecting "Use custom settings for history" from the drop-down menu, clicking "Show Cookies", and then clicking "Remove All Cookies"; and
(b) in Chrome (version 55), you can delete all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Clear browsing data", and then selecting "Cookies and other site and plug-in data" before clicking "Clear browsing data".
8.2 Deleting cookies will have a negative impact on the usability of many websites