Partner
Project
Breaking World Records with Walls
Solutions provided
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A Full-Scale Beach Party Experience
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One-of-a-Kind World Record
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Immersive Experiential Roadshow
Celebrating Walls 100th birthday with a Guinness World Record and a Brighton beach party.
What we built
A 100th Birthday
beach party
Originally delivered under iD Agency, we launched the Wall’s 100 campaign with a landmark brand moment, breaking a Guinness World Record by bringing together 98 ice cream vans in procession at the iconic Goodwood Racetrack, generating national PR, brand awareness and social buzz.
Building on this momentum, we delivered a large-scale experiential brand and marketing activation in Brighton, hosting the biggest consumer awareness and ice cream sampling campaign in Wall’s history, culminating in a 100th birthday celebration at Hove Lawns.
Rooted in a spirit of togetherness, the event combined live entertainment, social spaces and family-friendly activities to create a nationwide experiential roadshow and consumer sampling campaign designed to increase brand engagement and retail footfall, reinforcing Wall’s position as a leading ice cream brand in the UK.
+50,000
ice creams sold
+10,000 social media interactions
1 Guinness World Record broken
Solutions
What problems are we solving?
Repositioning a heritage brand for modern audiences – Elevating Wall’s 100-year legacy into a contemporary, culturally relevant campaign that resonates with today’s consumers while maintaining brand prestige.
Owning a moment in culture – Creating a standout, large-scale brand activation that cut through a crowded market, establishing Wall’s as a leader in experiential marketing and celebration-led campaigns.
Translating celebration into commercial impact – Ensuring the centenary milestone not only built brand equity, but also drove measurable outcomes across awareness, engagement and retail performance.