Partner
Project
Creating the brands first ever mainland UK store
Services
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Location & Property
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Creative & Build
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People & Staffing
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Warehousing & Logistics
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Trading & Operations
Bringing the UK's largest direct supplier of vitamins and supplements into physical retail for the first time.
What we provided
A store with answers and reassurance
Healthspan has sold directly since 1996, first by catalogue and then online, building a range that now spans supplements, sports nutrition, skincare and pet health. What it had never had was a place in the UK where a customer could pick up a product, ask a question and walk out with an answer.
Agile Retail partnered with Healthspan to provide a full end-to-end retail solution. From finding the location, designing and building the store, recruiting and training the team, integrating the range into our supply chain and trading the store day to day.
The result is a store built around a conversation. Advice at the centre, shelves grouped by problem rather than ingredient, and real nutritionists on the floor. Walk in unsure, walk out with an answer. A website can list four hundred products. It can't ask a follow-up question.
The store puts Healthspan's in-house nutritionists and advisers in front of customers in person, turning thirty years of expert guidance from a phone line into a conversation across a counter.
Creating a community health & wellbeing hub
First high street store since founding in 1996
6 stores open in 365 days
Solutions
What problems are we solving?
A considered purchase that rewards explanation - Supplements are chosen on trust and advice, not impulse. Online, you have to read that advice. In-store, it can be given. We built a format where the product range is explained, demonstrated and matched to the person standing in front of it, where a brand with genuine expertise pulls away from the shelf next door.
Physical retail with less risk - Healthspan had no property function, no store operating model and no retail workforce in the UK. Rather than build all three before proving the concept, we provided them as a service, keeping capital expenditure and lease exposure low while the format was tested in the real world.
Turning a customer file into a customer relationship - A mail-order and online business knows what its customers buy. It rarely learns why they hesitate, what they misunderstand or what they nearly bought instead. The store gives Healthspan direct access to that insight and feeds it back into range, pricing and messaging.