Partner
Project
Garnier Ultimate Blends Launch
Solutions provided
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Premium Brand Repositioning
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Ingredient-led Immersive Experience
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High-Engagement, Social First Activation
A 3-day experiential pop-up retail activation designed to reposition Garnier Ultimate Blends through immersive brand experience and premium consumer interaction.
What we built
An immersive
pop-up experience
We created a premium, immersive pop-up experience in the heart of London to reposition Garnier Ultimate Blends as a more elevated, lifestyle-led beauty brand.
By blending experiential retail with live art and wellness, we brought the product ingredients to life through striking installations, allowing consumers to see, understand and connect with the blends in a tangible and memorable way.
We curated a programme of wellness-led content — from expert talks to fitness classes — alongside premium services such as a braid bar and product personalisation, enhancing engagement while reinforcing the brand’s new positioning.
Amplified through a high-impact Covent Garden installation and celebrity-led launch event, the activation drove footfall, social sharing and brand visibility, delivering strong engagement and measurable results across sampling, personalisation and content creation.
Originally delivered under iD Agency, this experiential retail campaign reflects Agile Retail’s continued expertise in immersive brand activation and consumer engagement.
+2,000
visitors in 3 days
2.8
million views
880 peoples
hair braided
100,000
samples handed out
17 wellness
talks given
Solutions
What problems are we solving?
Re-launching Ultimate Blends in the UK – Supporting Garnier in redefining the Ultimate Blends brand for a new era, increasing brand awareness and repositioning it for modern consumers.
Bringing ingredients to life – Creating a compelling way to showcase the high quality of Ultimate Blends shampoo ingredients, helping consumers to see, understand and experience the product benefits.
Driving awareness and consideration – Engaging both consumers and retail buyers through an immersive brand experience designed to increase consideration, credibility and purchase intent.