Partner
Project
The “Tear and Share” Immersive Experience
Solutions provided
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Blending 3D cinema and live theatre
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High-impact experiential marketing
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Product sampling and shared moments
We took Cornetto to the next level with an engaging, authentic experience, "Beyond the Screen".
What we built
A one-of-a-kind
cinematic experience
We created a cinematic, immersive theatre pop-up in Westfield, one of the UK’s largest shopping destinations, to capture attention and drive high footfall.
By combining 3D sound cinema with immersive live theatre, we developed “Beyond the Screen” — a unique storytelling experience designed to engage audiences emotionally and bring the brand narrative to life.
Blending experiential retail with performance and technology, the activation delivered a memorable, high-impact brand experience that increased dwell time, consumer engagement and overall brand awareness.
30 days
of activity
+50,000
visitors
Massive PR and brand awareness
6.3 million
online impressions
Solutions
What problems are we solving?
Creating an immersive brand experience – Responding to Unilever’s challenge to develop an experiential marketing activation that connected the Cornetto brand to consumers’ everyday lives while driving engagement and brand relevance.
Heroing an iconic heritage brand – Bringing the historic Cornetto brand to life in a modern, high-impact format that balanced nostalgia with innovation to generate buzz and brand awareness.
Delivering standout consumer engagement – Designing a “wow factor” moment where audiences moved beyond traditional 3D cinema into immersive live theatre, increasing dwell time, interaction and emotional connection.
Driving product trial and social connection – Encouraging consumers to “break the ice” through shared Cornetto sampling moments, boosting product trial, participation and memorable brand interaction.