Partner
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Project
A Fresh Experience for Comfort
Solutions provided
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Demonstrate long-lasting fragrance
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Support new product launch
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Build consumer trust and belief
Our multi-award-winning 1-day PR activation and sensory consumer experience to drive awareness and engagement.
What we built
A unique
product demonstration
We collaborated with the PR team to deliver a high-impact, one-day experiential PR stunt in Covent Garden, featuring a guest appearance by Kimberly Walsh to maximise reach and media attention.
To drive product awareness and consumer engagement, we created the Comfort Intense Garden. During this visually striking installation, every element was crafted from fabrics washed in the product to highlight its long-lasting fragrance. This fragrance garden, made entirely of fabric flowers, created an unparalleled sensory experience and allowed tactile engagement through public exploration of the brand activation.
From foxgloves made of baby socks to roses and peonies formed from shirt collars and cuffs, and a flowing organza fountain, the activation transformed everyday materials into a sensory brand experience designed to capture attention, generate buzz and bring the product benefit to life.
Originally delivered under iD Agency, this campaign reflects Agile Retail’s continued expertise in immersive experiential retail, sensory marketing and consumer engagement.
2 Industry awards for creative execution
Extensive PR and media coverage
+10,000 samples distributed
Solutions
What problems are we solving?
Proving product performance – Demonstrating the long-lasting fragrance of Comfort Intense fabric conditioner in a tangible, memorable way to build consumer trust and credibility.
Driving awareness of new variants – Supporting the launch of three new Comfort Intense fragrances through a high-impact experiential PR activation designed to maximise visibility and reach.
Creating a reason to believe – Translating a functional product benefit into a sensory, engaging experience that encouraged consumer consideration and purchase intent.