Partner
Project
Co-op “Mix Kitchen” Experiential Food Activation
Solutions provided
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Attract younger consumers
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Drive everyday consideration
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Increase product trial
Helping a new generation reappraise Co-op food with an award-winning campaign, combining live festival activations, immersive food experiences and large-scale consumer sampling.
What we built
An educational
summer activation
We partnered with Co-op to bring its food range to life through a series of large-scale experiential marketing activations, designed to engage a younger, modern audience.
Using data-led insights and retail expertise, we identified key cultural and seasonal moments to connect with consumers, delivering targeted brand experiences that maximised reach and relevance.
Over three years, we developed and executed multiple award-winning food experiences that drove product trial, increased brand awareness and repositioned Co-op as a destination for quality, innovative food.
Originally delivered under iD Agency, this campaign reflects Agile Retail’s continued expertise in experiential retail, food engagement and large-scale consumer activation.
3-year large-scale
campaign
+500,000
meals provided
6x award-winning campaign
Solutions
What problems are we solving?
Attracting a younger audience – Shifting perception of Co-op from an older, convenience-led retailer to a brand relevant for younger, millennial consumers.
Driving everyday consideration – Moving beyond ‘crisis purchases’ to position Co-op as a go-to destination for a wider range of meal missions and food occasions.
Increasing product trial and awareness – Showcasing the quality and breadth of Co-op’s food offer to encourage discovery, engagement and repeat purchase.