Partner
Project
Hollywood Secrets Pop-up
Solutions provided
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Dynamic Pop-up Shop
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New Product Launch
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Experiential First Retail
Launching an exciting new make-up range with an inspirational pop-up experiential tour.
What we built
An experiential
product launch
We created the “Hollywood Secrets” pop-up experience for Charlotte Tilbury to bring the allure of Hollywood glamour directly to consumers, inspiring them to engage with the brand in a memorable and immersive way.
Previously delivered under iD Agency, we designed and operated a premium, experiential brand activation and retail environment, enabling visitors to discover, trial and shop the products while stepping into a world of red-carpet luxury.
Blending beauty services with entertainment, the pop-up delivered a full VIP journey, from expert-led makeovers and insider beauty tips to champagne and canapés and a live-streamed red-carpet photoshoot. All designed to drive both brand affinity and commercial impact at the centre of this consumer engagement campaign.
+5,000 makeovers delivered
10 cities visited over 20 live days
£88,000
in-store sales
Solutions
What problems are we solving?
Building Brand Awareness at Scale – Elevating Charlotte Tilbury’s position as the UK’s number one makeup brand by bringing the “Hollywood” range to life in a high-impact, experience-led activation.
Driving Consideration Through Immersion – Creating a glamorous, hands-on environment where consumers could trial products, learn expert techniques, and connect emotionally with the brand.
Converting Attention into Footfall – Using the pop-up as a demand engine to drive traffic to nearby stores and concessions, bridging experience with retail performance.
Maximising Share of Voice - Generating buzz and visibility through a tourable, content-rich format designed for social amplification and standout brand moments.