Partner
Project
Bricoteca New Venture Launch
Solutions provided
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New Venture & Proposition
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Innovation in stores
Creating and experimenting with a new business venture for one of the worlds biggest consumer goods companies. A new experiential retail premise:
A workshop dedicated to the creative community – carpentry, DIY and restoration.
Bricoteca UK Venture
What we built
Venturing: A New Creative Community
Working across multiple market, we have worked with Henkel to scope, develop and put live a whole new business venture, helping the brand move beyond distribution of consumer goods, and experimenting with a new experiential retail venture.
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Starting with an intensive period of strategic development, we undertook an comprehensive research activity to understand local market requirements. Encompassing online and offline assumption development, we developed a proposition based on deep research into our target locations, market, consumer segments, pricing and specific Course propositions.
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Our teams have designed, built, staff and operate our Bricoteca stores, responsible for the development of the venture – marketing to and acquiring customers, providing a first-class experiential retail activity, and building the commercial viability of Brictoeca stores.
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In addition to our outsourced retail trading services, our New Ventures programme is enabling continual experimentation and development of the retail offer. Using our real-world customer insight tools, and our Insights to Action experimentation approach, we’re executing hundreds of experiments and developments of the retail offer, to ensure we can produce a commercially successful retail business.
6 live stores in UK and Spain
10,000+ consumers engaged
500 Experimentations & Developments
Solutions
What problems are we solving?
Reduced Risk Venturing – our agile and cost-effective process allows for rapid learning and pivoting, increasing the chances of commercial success and reducing the risk of failure.
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Customer-led learning – using real world stores and courses to find out what customers want and need from our experiences, and developing new and improved offers accordingly
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Outsourced retail and speed to market – our outsourced retail services are enabling Brictoteca stores to be devised, built and evolved rapidly, with low CAPEX and low overheads vs traditional retail models
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Category development – our New Ventures model is enabling the development of a whole new category of creative workshopping within the DIY and crafting sector
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New Revenue Channels – the commercialisation of our New Venture is enabling new revenue streams for Henkel
Working with Agile has been an absolute pleasure – the passion that the team shows is incredible! Agile by name, Agile by nature – so quick to react to the different environments and challenges that we face.
Neil Chana – Controller, Henkel