Working across multiple market, we have worked with Henkel to scope, develop and put live a whole new business venture, helping the brand move beyond distribution of consumer goods, and experimenting with a new experiential retail venture.

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Starting with an intensive period of strategic development, we undertook an comprehensive research activity to understand local market requirements. Encompassing online and offline assumption development, we developed a proposition based on deep research into our target locations, market, consumer segments, pricing and specific Course propositions.

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Our teams have designed, built, staff and operate our Bricoteca stores, responsible for the development of the venture – marketing to and acquiring customers, providing a first-class experiential retail activity, and building the commercial viability of Brictoeca stores.

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In addition to our outsourced retail trading services, our New Ventures programme is enabling continual experimentation and development of the retail offer. Using our real-world customer insight tools, and our Insights to Action experimentation approach, we’re executing hundreds of experiments and developments of the retail offer, to ensure we can produce a commercially successful retail business.