Lords of London
Innovation in stores
Taking a distressed homewares retailer to national acclaim and profitable growth.
What we built
Revitalising a challenged Retail Brand
We worked with Lords of London, a SME-sized homewares retailer with five London stores, to re-define the business, Create a new, modern and localised shopping experience for customers, engaged the retail teams in new selling techniques, and helped the brand develop into an omnichannel retailer.
Over a two year project, the Lords of London chain achieved 43% YOY growth, opened a new flagship store in 5,500sq ft of space to critical acclaim, and won 4 industry awards including the prestigious BIRA Retailer of the Year award.
6 stores, including 5.5k sq ft flagship
Brand redesign including instore and online
43% YOY growth in revenue from the Group
BIRA Retailer of the Year award winner
Renewed recruitment, training and retention strategy
What problems are we solving?
Distressed retailing – Defining a new strategy and role in the community for a homewares store.
Engaging talent – refreshing and revitalising staffing teams to deliver more for loyal, community customers.
Creating stores for the future – reducing range, refreshing instore environments and creating experiential moments instore to attract and retain high dwell time for customers.
Purpose – in a category dominated by online purchasing and large multiples, defining a new ‘reason to be’ for local homewares retailing to ensure commercial success.
A chance meeting turned into a wonderful journey with our brand going from good to great. I would have no hesitation in recommending.
Shanker Patel | CEO Lords Group
You challenged us, and I think that was one of the most powerful and instrumental moments of working with us.
Rita Dewan | Brand Director