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Taking a distressed homewares retailer to national acclaim and profitable growth.

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An immersive taste experience

We worked with Lords of London, a SME-sized homewares retailer with five London stores, to re-define the business, Create a new, modern and localised shopping experience for customers, engaged the retail teams in new selling techniques, and helped the brand develop into an omnichannel retailer.

Over a two year project, the Lords of London chain achieved 43% YOY growth, opened a new flagship store in 5,500sq ft of space to critical acclaim, and won 4 industry awards including the prestigious BIRA Retailer of the Year award.


Key stats

6 stores, including 5.5k sq ft flagship

Brand redesign including instore and online

43% YOY growth in revenue from the Group

BIRA Retailer of the Year award winner

Renewed recruitment, training and retention strategy

Successful marketing & activation plans delivered

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What problems are we solving?

  • Distressed retailing – Defining a new strategy and role in the community for a homewares store.

  • Engaging talent – refreshing and revitalising staffing teams to deliver more for loyal, community customers.

  • Creating stores for the future – reducing range, refreshing instore environments and creating experiential moments instore to attract and retain high dwell time for customers.

  • Purpose – in a category dominated by online purchasing and large multiples, defining a new ‘reason to be’ for local homewares retailing to ensure commercial success.

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What are we most proud of?

  • Commercial success – YOY sales increased in stores that were rebranded and refreshed, by a whopping 43% YOY over the first 16 weeks of trade. 

  • Engaged staffing teams – following consultation and redeployment of the business’ workforce, coupled with new and refreshed training programmes and sales techniques, retention within the group has been industry-leading.

  • Impactful marketing & activation – significant press and community attention on our launch advertising plan, including Tube and social media advertising.

  • Award winning work – our work won 4 UK and international awards, including helping Lords of London be crowned BIRA Independent Retailer of the Year.

What do our Partners say?

A chance meeting turned into a wonderful journey with our brand going from good to great. I would have no hesitation in recommending .

Shanker Patel
CEO Lords Group

You challenged us, and I think that was one of the most powerful and instrumental moments of working with us 

Rita Dewan 
Brand Director

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More info?

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