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In March 2022, The Cafe was launched as an innovation testing hub to support bp's aim - create the foodservice offer of the future. 

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Property

Build

Staffing

Logistics

Trading

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The foodservice offer for the forecourt of tomorrow

With the advancement of electric vehicles and changing consumer demands towards health and sustainability, the future of the forecourt is evolving.

As part of its 2030 strategy, bp wanted to innovate to redefine customers’ experience of convenience. By leveraging their existing foodservice offer, they wanted to lead the way in creating higher expectations for forecourt food and drink. But doing so required the time, resources, and expertise to delve into customer needs and shape the future offer.


By partnering with us, we came as close to their customers as possible. We gathered data and insights through a UK-wide research programme that included focus groups, food tasting sessions, and our purpose-built food truck – all to create The Café, the first iteration and testing hub for the foodservice offer of the future. 

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Key stats

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Store designed and launched within 10 weeks

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Creating a new retailing strategy for a commercial landlord

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Designing a brand-partnership for +20 brands in a single marketplace

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Showcasing product to +300 customers a day

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200 SKUs integrated into Agile Retail supply chain

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What problems are we solving?

  • Invigorating shopping centre retail – Introducing new thinking to the shopping centre model, allowing commercial landlords to “become retailers” via the Agile Retail model.
     

  • Delivering on localism – Curating local brands and amplifying awareness and consideration for independent local producers, enabling new revenue streams.
     

  • Low-risk retail – fully outsourced retail business, allowing our partner greater flexibility on leases, CAPEX, and overhead commitment
     

  • Retail Success - Establishing a destination which will entice guests to explore a wider variety of local products, delivering commercial success from repurposing  vacant units

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What are we most proud of?

  • Providing an inspiring platform for independent brands to showcase and sell their products within an iconic shopping centre
     

  • Creating a blueprint localism focused retail concept that can be deployed to all major shopping centre locations
     

  • Commercial return – our test store has been commercially successful, meeting over 300 consumers a day since opening!
     

  • Best in class talent – deploying agile and flexible engagement-led store teams who demonstrate local products effectively

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What do our Partners say?

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‘Jill and I were at the shop yesterday afternoon and we were both blown away – what a fantastic job done in such a short time frame! Many, many thanks to you all from us at Produced in Kent.’

Floortje Hoette

Chief Executive

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Just wanted to thank all of you for a fantastic delivery of the Produced in Kent shop. The feedback we have received from the team as been phenomenal and are really happy with the presentation and execution of the shop.

Heinz Kloihofer

Experiences Manager, Landsec

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More info?

If you'd like to get more info on this case study, please fill out your details below, and we'll be in touch!